Moxi Skates was created byMichelle Steilen (also known as Estro Jen), back in 2008 in Long Beach, California. With a focus on both function and form, they were one of the first brands to bring in fashion suede colours to roller skating.
All of the Moxi skates are named after Michelle’s family members. The “Jack” is named after her younger brother, while the “Beach Bunny” model is an ode to her pet rabbits, Cloudia and Nimbus. The most well-known skate, the “Lolly” is named after Michelle’s sister Loren.